An ad agency creates two ads for a particular car

Posted By Admin @ October 24, 2022


An ad agency creates two ads for a particular car. One stresses the car's safety and gas mileage; the other simply shows how fun it is to drive. The first ad relies on the _____ route to persuasion; the second, on the _____ route.


The first ad relies on the Central route to persuasion; the second, on the Peripheral route .


Advertising is a payment of the messages sent by those who send them to notify or affect the recipients, as defined by the British Advertising Association.

The central route to convincing takes place when the substance of a message persuades a person. The peripheral way to persuade takes place when a person is convinced by something other than the content of the post.

The peripheral route often occurs if a listener is convinced that there are many points in a text— but there is no ability or incentive to care about each one individually. In other terms, secondary data such as the identity of the source (credibility) or many claims in a single message is shortcut.

Similar Questions

  1. A rental car agency charges a flat fee of 110
  2. A rental car agency charges a flat fee of 110.00
  3. How can you create a space cushion around your car
  4. A car rental agency advertised renting a car for 27.95
  5. Buying a new car can create a financial challenge because
  6. A groin vault is created by the intersection of two
  7. The art of creating suspense central ideas of two authors
  8. What two things are credited with creating the global village
  9. The two most important components in creating implied texture are
  10. Which two factors contributed to creating a truly global culture
  11. What two things are needed to create an emission nebula
  12. Altex inc manufactures two products car wheels and truck wheels
  13. What were two important inventions created during the industrial revolution
  14. Discuss two reasons why the framers created a bicameral legislature
  15. What determines the temperature of a layer of the atmosphere
  16. Does every trapezoid have 2 pairs of opposite parallel sides
  17. How does the temple of the inscriptions reflect maya beliefs
  18. Which of the following statements about identity development is true
  19. Which of the following were results of clinton's economic plan
  20. Which of the following is a non value added activity
  21. Explain how a bathroom scale is like a biofeedback machine
  22. The number of calories in a food item depends on
  23. What is the boundary between the stratosphere and mesosphere called
  24. When braking hard the weight of the vehicle noticeably shifts
  25. What are the three main ideas of the cell theory
  26. Write an expression for the area of the shaded region
  27. What did the pottery look like during the archaic period
  28. In addition to temperature a terrestrial biome is defined by
  29. Is the square footage of a house discrete or continuous
  30. Which technique is best to help you manage time better
  31. Act of belching or raising gas orally from the stomach
  32. After killing the albatross the mariner realizes that the bird
  33. In the odyssey which character is most likely the protagonist
  34. In a painting proportion is achieved through the use of
  35. Which of the following is a technology used by foresters
  36. What is the domain and range of a quadratic function
  37. Use synthetic division to solve . what is the quotient
  38. Determine the total number of roots of each polynomial function.
  39. Match each art movement with one of its defining concerns
  40. All types of work are covered by a minimum wage.
  41. The cyclohexane ring is essentially free of ring strain because
  42. Which two earth layers are separated by the moho boundary
  43. The crowding out effect of expansionary fiscal policy suggests that
  44. Calculate phenotype frequencies in 5th generation. record in lab data
  45. What ideas did isaac newton contribute to the scientific revolution
  46. Which earth layer is composed of solid nickel and iron
  47. Which of the following statements about gaap is not true
  48. How much did carrie underwood make for sunday night football
  49. A cessna aircraft has a liftoff speed of 120 km/h
  50. Refugees migrate primarily because of which type of push factor
  51. What is the purpose of a control in an experiment
  52. Explain why international trade is not a zero sum game
  53. Who believed the earth was the center of the universe
  54. How did the coolidge administration differ from the harding administration
  55. What was the main goal of the human genome project
  56. Aluminum chlorate + barium sulfate aluminum sulfate + barium chlorate
  57. Under the law of primogeniture a deceased person's possessions are
  58. A mixture in which different materials can be easily distinguished
  59. A student used a microscope to observe a wet mount
  60. The fall of the house of usher worksheet answer key
  61. In addition to paying $100 per month for health insurance
  62. A phone that uses radio waves to communicate is a
  63. What is a period on the periodic table of elements
  64. The entire responsibility for urine formation lies with the nephron.
  65. What is the greatest common factor of 60 and 72
  66. Adolf hitler took control of the nazi party in .
  67. This poster from the 1850s appeared in response to the
  68. Pathogens grow well in food that has a temperature between
  69. Que significan las 5 estrellas de la bandera de honduras
  70. What was the relationship between the french and the natives
  71. A company bought a computer for 1500 three years later
  72. How to get the surface area of a rectangular prism
  73. Continuous movement of particles but no overall change in concentration
  74. Crane operators are required to meet which of the following
  75. Which part of the passage is most clearly the conclusion

Arrange the steps of loop sterilization in their correct order

Name the steps of loop sterilization in their correct order.1. Attach burner to gas source. Adjust air intake. 2. Turn on gas. 3. Light burner …

In 125 words briefly explain the concept of trickle-down economics.

Theoretically, trickle-down economics is also known as trickle-down theory. It refers to the economic concept of lowering taxes for corporations and the rich in society.What …

Which factor causes a decrease in the rate of dissolution

There are different factors that influences chemical equations. The factor that causes a decrease in the rate of dissolution is decreasing the surface area of …

Which of the following is a form of kinetic energy

Idek but I think it is thermal energy because the kinetic energy causes it to vibrate and the more vigorous the vibrations are the hotter …

A scuba diver and her gear displace a volume of

Answer:Explanation:GivenVolume displaced by diver mass of scuba diver Also density of sea water Weight of diver Buoyant force on diver Since weight is greater than …

Which of the following are characteristics of all living things

Characteristics of all living things includes grow and develop, change over time and ability to move.Living things shares similar characteristic and behavior.These characteristics includes the …

The biggest reason people diet is to reduce their cholesterol

The answer is false as the biggest reason people diet is to lose weight. Lowering or reducing cholesterol is just another positive effective of dieting …

A synonym for the word careens in paragraph 3 is

Answer:Option C, speedExplanation:Careen means moving swiftly and uncontrollably in any direction. Drifting means moving slowly from one place to other. Speed in technical term signifies …

A reversible condition which could be mistaken for dementia is:

The most common reversible condition that is mistaken for a major neurocognitive disorder is dementia.Dementia is a loss of cognitive function (thinking, memory, reasoning) that …

How many cups of water for two cups of rice

Answer: You can cook 59 ml of rice with 0.5 cups of water.Step-by-step explanation:0.5 cups of water is a quarter of the original given amount …

What costs nothing is hard to find and easily lost

Answer:timeExplanation:that's what I think tho, it can be skmething else

Which of the following best describes how mrna is produced

Answer:A. RNA provides a template for Rna polymerase.

Which of the following portions of the neuron transmits neurotransmitters

Answer : The correct answer is -d.terminal branches. Neuron (nerve cell) is the functional unit of nervous system, which helps in the transmission of impulses …

In why you reckon what argument does the other man

He tries to convince him by offering him money and food if they mug some guy and the narrator doesn't want to do it. So, …