The initial function of a marketing information system is ________.

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Question:

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Information collected from marketing surveys is an example of ______ data.
A. Primary
B. Experimental
C. Secondary
D. Observational
The real value of marketing research is the ______, the information that can give a company a strong advantage over the competition.
A. Customer insight
B. Product testing
C. Competitive edge
D. Internal data
The results of market research are used to identify the _______ for a product.
A. Convenience sample
B. Cultural differences
C. Probability sample
D. Target Marketing
What can you conclude is the reason why secondary data is desirable?
A. It includes survey information from consumers
B. It includes information not usually accessible to a company
C. It includes focus group data
D. It includes information that a company has in its databases
When starting to gather data, marketing researchers typically begin with
A. Primary data
B. Survey data
C. Secondary data
D. Focus Group data
Observational research data is valuable because it allows companies to obtain information that people are often unwilling or unable to provide. Which of the following is not a limitation of observational research?
A. Feeling, attitudes, and motives cannot be observed
B. Participants can be seen but not heard
C. Observations are very difficult to interpret
D. Certain private behaviors are unknown and cannot be observed
A company marketing team identifies a small group of consumers who fit the profile of the typical customer. The team observes, gathers survey information from, or hangs out these typical customers, to gain insight into how the customer make product choices in order to design a future, more rigorous study. The data collection method used in this example is
A. Observational research
B. Focus group research
C. Case study research
D. Exploratory Research
The marketing team for a local bakery wishes to examine data they have collected over the year to see how the results vary between several categories. What form of analysis should be used?
A. Tabulation
B. Cross tabulation
C. Data mining
D. Average difference
A company wants to ensure that the data it has collected over the year is useful. Based on the characteristics of data, what is needed to make the results useful?
A. Interpretation
B. Collection
C. Translation
D. Tabulation
A company wants to determine what price consumers will pay for a new sandwich. At one store, the company charges $3.59. At another comparable store, the company charges $4.59. Sales are tracked at both locations for a one month period. The data collected in this example is ______ data.
A. Ethnographic
B. Quantitative
C. Qualitative
D. Exploratory.

Answer:

1. According to it's definition the answer is: Information collected from marketing surveys is an example of primary data. If I got it right, it's first-hand investigation.

2. In my view correct answer is: The real value of marketing research is the A. Customer insight, the information that can give a company a strong advantage over the competition. Company creates customer insight's team which makes a research about customers' desires and trends.

3. I'm definitely sure that this is the answer: The results of market research are used to identify the D. Target Marketing for a product. Market research helps the company to define target market. It directly links company and customer.

4. I think that this is correct option: B. It includes information not usually accessible to a company. Secondary data is opposite to primary. You can find secondary data on forums or other sources.

5. When starting to gather data, marketing researchers typically begin with C. Secondary data. Secondary research is the best way to define your target market as it includes information obtained from different online resources.

6. According to the definition given above, I'd more likely to choose this option: D. Certain private behaviors are unknown and cannot be observed.

7. As far as I remember, the data collection method used in this example is exploratory research. Exploratory research provides information for a problem that hasn't been studied before.

8. I'm pretty sure that the answer is C. Data mining. Data mining is the process of analyzing and summarizing huge amount of data. Clustering is the most common way to make the analysis of any data base as simple as it possible.  

9. I think that A. Interpretation is needed to make the results useful. Interpretation is the process which assigns meaning to every database component and then leads to certain conclusions.

10. According to the information given above, the answer is: The data collected in this example is B. Quantitative data. Quantitative data is the set of numerical variables.














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